Louis Vuitton and Riot Games introduced they may collaborate on the League of Legends World Championship that kicks off on October 2 and culminates in Paris on November 10.
For Riot, the partnership is a brand new excessive mark for esports sponsorships, as Louis Vuitton is a high-end luxurious model that’s non-endemic for esports, which means it usually doesn’t have something to do with avid gamers or esports. But Louis Vuitton focuses on creating trophy gear for sporting occasions, and so it’s collaborating with Riot on a one-of-a-kind Trophy Travel Case to carry the Summoner’s Cup, which works to the world champions in League of Legends. Louis Vuitton will even be a world companion for the League of Legends World Championship.
League of Legends has eight million concurrent every day gamers, and the world championship is the most important esports event when it comes to spectatorship, mentioned Naz Aletaha, head of worldwide esports partnerships at Riot Games, in an interview with GamesBeat. Last 12 months, 99.6 million individuals tuned in to look at the world championship.
“First and foremost, it is a testament to the growth and scale and relevance of League of Legends as the global leader in the esports industry,” Aletaha mentioned. “Louie Vuitton has a history of being associated with some of the most prized or coveted trophies in the sports world, like the FIFA World Cup, where they also produce a trophy case. And so, for us, as we look to really elevate the most prestigious moment of our season, we thought that there was no better partner than Louis Vuitton. We think the coming together of the companies will be really great for the sport.”
Every 12 months, Riot Games organizes the League of Legends World Championship for the planet’s finest gamers and groups, which this 12 months begins on October 2 in Berlin for play-ins and group levels, continues in Madrid beginning on October 26 for the quarterfinals and semi-finals, and culminates with the ultimate in Paris on November 10.
Louis Vuitton will create a bespoke trunk, the primary of its type for an esports championship, that options each conventional Louis Vuitton savoir-faire alongside
with cutting-edge, high-tech components impressed by the League of Legends universe.
Louis Vuitton and Riot Games additionally will quickly announce distinctive champion skins and a capsule assortment designed by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s collections, together with different League of Legend digital property.
“The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born”, says Michael Burke, Chairman and CEO of Louis Vuitton, in a press release. “Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”
Above: League of Legends trophy case, created by Louis Vuitton
That’s fairly heady stuff for the younger area of esports. League of Legends has been round for 10 years, and the world championship competitors now boasts greater than 100 skilled esports groups with 800 professional gamers and tens of millions of followers. Louis Vuitton has been round creating vogue and equipment since 1854.
Louis Vuitton will even have a serious presence at subsequent 12 months’s world championship, when Riot Games goes again to China. The trophy trunk for League of Legends will likely be on show on the Eiffel Tower for a few days earlier than the November 10 finals.
“That’s the first time the two world finalist teams will see it onstage as part of the opening ceremony,” Aletaha mentioned. “What we find really exciting about Louis Vuitton is how iconic of a brand they are, how aspirational they are as a brand, and the fact that they’ve been, you know, this classic fashion house for over 160 years. And they’re able to really take tradition, and blend it with innovation.”
Aletaha mentioned the viewers is giant, the fan base is engaged, and the dimensions of esports in comparison with different leisure is actually interesting for manufacturers like Louis Vuitton. MasterCard, State Farm, Dell/Alienware, and Nike are additionally huge supporters of League of Legends.
As for the trophy for the world championship itself, Whalen Rozelle, directo of esports at Riot Games, mentioned it’s being made by Thomas Lyte, one of many foremost trophy makers on this planet.
“They’ve made trophies for prestigious sporting events such as the FA Cup, Six Nations Rugby, Australian Open, and more,” Rozelle mentioned in an electronic mail. “Their style had a broad range which we felt confidence in having them capture the essence of League of Legends and trusting them with our sport’s highest prize. We also had a heavy hand in the design process — working with them to ensure the Summoner’s Cup had symbolism pulled from all aspects of League.”