Super League Gaming is making an enormous push into China with its new deal with Chinese media conglomerate Wanda Media, a subsidiary Wanda Cinema Games.

This partnership will deliver stay, aggressive gaming to over 700 film theaters that Wanda owns in China. This will let Super League Gaming reap the benefits of the rising gaming market in China, which Niko Partners expects to be price $41.5 billion by 2023.

Super League Gaming has the same deal within the U.S. with Cinemark Theatres, enabling the company to deliver esports to individuals with out the necessity for big arenas. It additionally has a partnership with Topgolf.

Movie theaters have gotten an essential portal for esports. Along with internet hosting occasions by means of corporations like Super League Gaming, video games like League of Legends and Overwatch have held viewing events at theaters for tournaments.

Events by Super League Gaming have centered on a variety of titles, together with Super Smash Bros. Ultimate, Madden NFL, Fortnite, and Minecraft. It’s final occasion was for Fortnite Mobile in December.