Total world smartphone gross sales fell in This fall 2019, although each Apple and Xiaomi recorded small year-on-year (YoY) will increase.
New figures from Gartner point out that buyers purchased 406.6 million handsets within the final three months of 2019, in comparison with 408.5 million within the corresponding interval a yr earlier. Perennial smartphone chief Samsung offered marginally fewer models YoY, although its market share remained the identical at 17.3%, whereas Apple shifted some 5 million extra cell gadgets in comparison with This fall 2018 — its market share elevated by 1.Three proportion factors, falling simply wanting Samsung.
Perhaps most notably, Apple’s 7.8% gross sales enhance reversed a development of 4 consecutive quarterly declines — the increase can maybe be attributed to Apple decreasing the worth of its final flagship, which launched in September.
“A slight lowering of the prices of the iPhone 11 series, compared with the iPhone XR, and other price reductions for previous-generation iPhone models increased demand,” famous Annette Zimmermann, analysis vice chairman at Gartner.
Huawei, which stays in third place total, additionally noticed a small lower in gross sales for the fourth quarter. For context, the U.S. positioned Huawei on a commerce blacklist final yr, which means the corporate can now not use Google’s model of Android, which incorporates the total suite of Google apps. This restriction could have little affect in Huawei’s home Chinese market, the place the corporate makes use of its personal forked model of Android anyway, however it is going to doubtless deter worldwide shoppers from shopping for Huawei gadgets in the long term. We may even see Huawei gross sales drop additional because the affect of the commerce ban impacts future flagship cellphone gross sales.
“If Huawei continues to face a ban on accessing technology from the U.S. in 2020, its smartphone prospects in the international smartphone market will be severely impacted,” added Anshul Gupta, senior analysis analyst at Gartner.
Elsewhere, China’s Xiaomi recorded a 5 million unit enhance in smartphone gross sales throughout This fall, when its market share rose by 1.2 proportion factors.
Above: Table 1: Worldwide Smartphone Sales to End Users by Vendor in 4Q19 (Thousands of Units)
The larger image
With Gartner’s This fall smartphone gross sales figures now in, we even have a clearer image of the total calendar yr. Samsung, Huawei, and Xiaomi all elevated their smartphone gross sales final yr, regardless that total smartphone gross sales dropped by 0.5% between 2018 and 2019. And though Apple ended the yr on a excessive, the larger image for 2019 confirmed iPhone gross sales falling by greater than 15 million.
Above: Table 2: Worldwide Smartphone Sales to End Users by Vendor in 2019 (Thousands of Units)
Huawei carried out finest total (YoY), with gross sales rising by round 18% to 48 million, boosting the Chinese firm above Apple to second place, with a market share of 15.6% — a full Three proportion factors forward of its Cupertino counterpart.
It is value pointing to at least one potential upside of the Google commerce ban for Huawei, as earlier reviews indicated that the ban spurred a patriotic enhance in Huawei’s home gross sales in China. Indeed, Huawei grew its market share in China by 37% in 2019, in accordance with Gartner.
So 2019 was a combined bag for each Apple and Huawei. Apple’s yr wasn’t significantly nice, nevertheless it ended effectively. And whereas Huawei seemed fairly good total, its yr ended on a barely bitter be aware, with a drop in gross sales.
2020 is already shaping as much as be an attention-grabbing yr, on account of quite a few components. Apple has warned of the affect the coronavirus could have on its Q2 income, whereas new foldables will enter the fray in numerous sizes and styles, and 5G will achieve a firmer foothold.
“The fierce battle between Samsung and Huawei in the foldable phone market will be interesting to follow this year, as each vendor takes a different approach,” Gupta stated.