Presented by CleverTap


In the spirit of International Women’s Day, many manufacturers are supporting girls to excel of their private {and professional} lives.

To proceed the celebration of ladies’s achievements, cellular advertising and marketing platform CleverTap is releasing the ultimate entries of their video collection Inspiring Women. The interview collection options feminine advertising and marketing leaders sharing their tales, successes, and sage recommendation.

Check out the interviews with three notable advertising and marketing executives from world manufacturers Etisalat, Milestone, and CleverTap:

Shafika Houcine, Group Director, Digital Channels, Etisalat

Shafifa began her journey by constructing partnerships within the gaming trade and dealing in 15 completely different international locations with The Orange Group. She tried her hand at the whole lot from gross sales to advertising and marketing to operations and beloved the challenges that got here with such various roles.

Her message for fellow entrepreneurs is to recollect to all the time be customer- and data-driven. After all, expertise helps entrepreneurs present the perfect buyer expertise by studying what’s working and what isn’t. As Shafika says, “Let’s not forget why we are here. We’re here to make our customers happy.”

Benu Aggarwal, President & Founder at Milestone, Inc.

Benu has all the time believed in embracing no matter is available in life — be it success or failure. Encouraging folks to dwell life to the fullest, Benu encourages feminine entrepreneurs to come back out of their consolation zones and join with folks.

Benu believes goals and keenness aren’t sufficient for fulfillment — perseverance and grit are required to make issues occur.

Almitra Karnik, Head of Marketing at CleverTap

Almitra has discovered success by juggling many roles and tasks. During her 12+ years of expertise in advertising and marketing management, Almitra has labored with Fortune 500 firms and startups alike. She can be acknowledged as one of many prime 50 girls in SaaS globally.

She notes how essential it’s for any advertising and marketing skilled to really perceive their prospects.

She notes, “As a marketer, you need to constantly reinvent yourself and be on top of what’s happening in your competitive landscape and with your customers.”

Her mantra behind constructing a tradition of accountability and innovation relies on two components: discovering the correct stability between knowledge and instinct, and studying out of your choices and errors.

That’s a wrap on CleverTap’s Inspiring Women video collection. Watch the full video series, or be part of within the ongoing dialog on Twitter with the hashtag #InspiringWomen. Follow CleverTap on Twitter and LinkedIn for extra.


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