Making cash in video video games isn’t nearly growing video games and instruments. Sometimes it’s about growing an viewers that desires to listen to you discuss PlayStation, Xbox, and extra. That’s precisely the enterprise that Kinda Funny cofounder Greg Miller is constructing, and we discuss that on this week’s episode of How Games Make Money.

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Before something known as Kinda Funny ever existed, Greg Miller and his fellow cofounders had a dialog about leaving their jobs to create one thing on their very own. At the time, all of them labored on the big internet-media firm IGN, and so they needed to determine the naked minimal sum of money every particular person would wish to outlive. When everybody got here again with their quantity, it was an eye-opening and disheartening second. None of them felt assured sufficient that they may survive on advert income and sponsors alone.

Then got here the crowdfunding platform Patreon, which permits followers to help creators financially with common contributions over time. And that empowered Kinda Funny to unleash the facility of their fandom. Now, Kinda Funny makes dozens of hours of content material every week and even places on occasions just like the Kinda Funny Games Showcase for indie builders.

In his dialog with Miller, How Games Make Money host Jeff Grubb asks about managing the enterprise, build up Kinda Funny’s model, and embracing an enthusiastic fan base.

Greg Miller on making money by talking about games | How Games Make Money