KamaGames has launched a world alliance with Hard Rock to make social on line casino video games, beginning with the Hard Rock Blackjack cellular sport.
Dublin, Ireland-based KamaGames, the biggest European social on line casino operator, mentioned it has launched a model new app in partnership with Hard Rock International, which owns the model that’s identified for its casinos and eating places.
The new app, titled Hard Rock Blackjack, accommodates the most well-liked casino-style video games within the KamaGames portfolio. The sport has 3D variations of basic on line casino desk video games together with roulette, craps, baccarat and naturally, blackjack. In addition, this all-new app will embody quite a few different casino-style video games akin to slots and video poker, acquainted to even essentially the most informal of gamers.
The timing is sweet as a result of Las Vegas and different on line casino locations world wide are shut down.
“Speaking for us, we definitely see some increase in the countries which have a quarantine,” mentioned KamaGames CEO, Andrey Kuznetsov, in an interview with GamesBeat. “Where people are working remotely, we see an increase in almost all key performance indicators (KPIs). We see growth, for example, in Spain and Italy, and changes in most European countries.”
Above: You can play quite a lot of video games within the Hard Rock Blackjack app.
“You’ve heard about Las Vegas shutting. And I’m sure casinos in some other jurisdictions will also close their doors or just have limited the events and activity. So it’s a very proper time for casinos to do this and offer something more online for the loyal audience,” Kuznetsov mentioned.
Kresimir Spajic, senior vp of on-line gaming and sports activities betting at Hard Rock International, mentioned in an interview that his division focuses on free-to-play video games, real-money playing, and media.
“We talked two or three years ago for the first time, and we always found KamaGames as an interesting proposition and a very promising company,” he mentioned. “They had great success in a very competitive category by focusing on table games. We are very selective when it comes to partners. I feel KamaGames is a good fit.”
Hard Rock Blackjack additionally features a absolutely complete and market-leading social poker sport based mostly on the Pokerist Texas Poker mannequin, at present the third-largest social poker sport on the earth. In KamaGames’ social on line casino video games, you may spend actual cash on digital forex, however you may’t money out your winnings. So it’s not labeled as playing.
Above: Hard Rock Blackjack app
In addition to the a lot beloved Texas Hold’em Poker, quite a few different poker-based titles have additionally been added to the app together with fan-favorites Set Poker and Split Bet Poker.
Hard Rock Blackjack can even play host to a spread of aggressive poker tournaments together with Sit’n’Go, Shootout, multi-table tournaments
(MTT) and weekly tournaments all of which have skilled long-standing success amongst KamaGames’ current consumer base, a hit that each KamaGames and Hard Rock International anticipate to be replicated among the many tens of millions of Hard Rock International prospects.
“This is a mutually beneficial partnership because we are here to offer one of the best games available currently in the world,” Kuznetsov mentioned. “The Hard Rock is a unique company with its broad, loyal, and massive audience across different locations across the world. No matter where I’m going, either to the city center of Dublin or Netherlands or China or even Russia, I see people in Hard Rock T-shirts, or Hard Rock caps. We feel very excited to be a part of it.”
Above: You can play roulette within the Hard Rock Blackjack app.
Alongside tournaments, the app gives distinctive Party modes and poker sport variations to excite gamers of each ability stage in addition to offering a bunch of various methods to encourage a sense of neighborhood. Social interplay between gamers will probably be made potential through a spread of artistic chat choices akin to in-game on the spot messenger, animated emojis and the power to ship presents backwards and forwards all through the various highs and lows of a sport.
The Hard Rock International began with free to play merchandise three years in the past, seeking to discover engagement for the client base when they’re outdoors our properties,” Spajic mentioned. “We have around 120 million customers a year, and they visit our properties only so many times a year. We can extend our touchpoints with them on free-to-play games.”
The Hard Rock began with match-Three and bubble shooter video games, and so they had been inspired by the outcomes. Now the corporate is doing deeper partnerships. The Hard Rock has 12 casinos within the U.S., and it was on schedule to open three extra this yr.
“People look for engagement with our brand after they leave our properties,” Spajic mentioned. “We see high engagement from our brick-and-mortar audience with free-to-play, once they understand the drivers of the free-to-play product.”
Above: The Hard Rock Blackjack app additionally has a poker sport.
Florida-based Hard Rock International has 262 areas in 76 nations that embody owned or licensed Hard Rock Hotels, casinos, Rock Shops, and cafes. It has a model consciousness world wide of 80%, and 90% within the U.S., Spajic mentioned.
“From a crisis perspective, we employ 48,000 people around the world, and it has been really, really nuts in the last couple of weeks,” Spajic mentioned. “We are in daily conversations with governors’ offices and agencies around the world, and we are trying to navigate the situation the best way possible. We are seeing a spike in results on free-to-play platforms and real-money online gaming. We think that is positive, but at the same time, most of the activities we do are based on disposable income. And in the U.S., almost 60% of the work force is hourly workers. Digital has an advantage, but if this continues, even with lots of people looking for entertainment and something to do online, I think that everybody’s business will suffer if people are out of work.”
Meanwhile, KamaGames’ Pokerist has been translated into 28 languages and it has been the No. 1 grossing app in 101 nations on the app retailer and one of many prime 5 grossing apps in 45 nations on Google Play. KamaGames, began in 2010, has 250 employees.