The New York Times has acquired Audm, a subscription audio platform that makes use of skilled narrators to remodel long-form written articles into the spoken phrase. Audm, which had solely raised a small seed spherical of funding after graduating from Y Combinator in 2017, already labored with main publications together with Rolling Stone, the New Yorker, and Vanity Fair. It will proceed to serve these shops along with the New York Times, which is now integrating the service with its personal varied properties.

The media large can also be touting the acquisition as a “welcome balm” to assist folks throughout the COVID-19 outbreak, which is spreading rapidly world wide.

Spoken phrase content material has surged in recognition in recent times, a development that has led most of the huge media and expertise corporations — together with Spotify — to take a position closely in podcasting. Traditional “read it later” providers have additionally embraced audio content material, with Mozilla-owned Pocket now tapping Amazon’s text-to-speech service Polly to allow customers to hearken to articles they bookmark from the net.

Rather than utilizing text-to-speech, nevertheless, Audm pays precise people to learn articles from myriad publishers after which bundles them below a single subscription. Audm subscribers pay $eight per thirty days, or $57 per yr, to entry your complete library of spoken phrase content material.

New York Times acquires Audm, whose narrators turn long-form journalism into audio

Above: Audm

The New York Times has already used Audm for various articles revealed recently, and readers can elect to pay attention straight on the article web page. The articles additionally information readers to obtain the Audm app to hearken to recordings from different publishers.

New York Times acquires Audm, whose narrators turn long-form journalism into audio

New York Times acquires Audm, whose narrators turn long-form journalism into audio

Above: Audm and NYT

The New York Times can also be including Audm-powered read-aloud articles to its The Daily podcast each Sunday, which it began doing final week with a profile piece on Tom Hanks.