Like plenty of different firms, Sayollo is placing ads inside cellular video games. But the Israeli startup has a unique method, as its adverts are on billboards that appear like they belong contained in the cellular recreation world.
Rehovot, Israel-based Sayollo has discovered that avid gamers respect adverts that aren’t intrusive. But in the event that they put a video advert or a static advert on a wall inside a recreation surroundings, it doesn’t look pretend. Rather, it provides to the realism for a gamer to see a billboard advert in a racing recreation, or an advert on the aspect wall for the pitch in a soccer stadium. This works notably nicely for model advertisers who wish to attain avid gamers, mentioned Jonathan Attias, CEO of Sayollo, mentioned in an interview with GamesBeat.
This takes me manner again to the times of Massive, IGA Worldwide, and Double Fusion — the early startups that attempted to convey in-game adverts to console and PC video games a decade in the past. But Attias mentioned that his firm is concentrated solely on cellular in-game adverts. Here’s a video of the expertise, which reveals the adverts run for about six seconds. Those adverts don’t sluggish the sport down, Attias mentioned.
Above: Sayollo’s advert is the shoe within the higher proper nook.
“The difference between us and them is that we are in the right time and the right price with the right product,” Attias mentioned. “We are the only company with the ability to play a video ad on a billboard inside a game. Most of the other competitors are doing video ads based on banners and static ads. We see brands are looking to connect with the young generation.”
And Sayollo boasts greater than 11 million each day energetic customers who see its adverts. 48% of these are feminine. The good factor is that Sayollo isn’t pissing off these customers with adverts. 94% of cellular video games used adverts now, however the most common complaint is that the ads are annoying.
“We have signed agreements that let more than a million people see our ads in a day,” Attias mentioned. “All applications are looking to monetize now, and in-game advertising is a buzzword.
Above: Sayollo’s video ads flash the Mastercard logo in a baseball game.
Color Switch, one of the biggest hits of the mobile era, is using Sayollo’s in-game advertising platform inside its game. And Sayollo also said that gaming enthusiast firm Razer plans to use Sayollo to deliver an in-game advertising campaign targeting mobile game players.
Meanwhile, Andy Wing, former general manager of sports and entertainment at American Express and former chairman of Nielsen EDI, has become a member of the advisory board for Sayollo. Wing joins Mike Vorhaus, the CEO of Vorhaus Advisors, a digital and gaming analyst in the U.S., as an advisor to Sayollo. The advisors are helping Sayollo sign up game companies to integrate its tech into their mobile games.
Attias said Sayollo is reaching millions of players per month in mobile games through the network. Sayollo also has a number of well-known brands advertising on the platform, and that is helping the company increase its revenues, which are shared with the game publishers.
A new technology for an old idea
Above: Eitan Norel and Jonathan Attias (right) and of Sayollo.
Sayollo developed a unique technology that makes it possible for video ads to be displayed during the game. The ads are displayed via internal objects, which are strategically placed to catch the user’s attention and target the user’s emotions.
Ads show up only when the player is experiencing a positive emotion and open to receiving a brand’s message. In this way, marketers can penetrate the player’s conscious mind and ensure high engagement between the player and the brand, Attias said. This is achieved while doing no harm to the user experience, and that casts the advertiser in a distinctly positive light.
Sayollo uses AI software to figure out how to dynamically insert brand advertising inside a game, while not obscuring the gameplay. It uses non-clickable ads, so the ads don’t take the player out of the game experience.
Customers using the ads include BoxiSoft, Azur games, AGN, Ace viral, Ilyon, Oops 11, ColorSwitch, and 24 more companies. Attias said his company is talking to bigger game companies, and it is also courting brands. The company is working on a case study with Nielsen, which measures the results of ads.
Above: Sayollo’s billboards are alongside the race track.
Sayollo has 17 employees and is hiring. Attias cofounded the company with Eitan Norel two years ago. They had technology backgrounds and worked in the performance-based ad business.
“We understood that the need for games to be positive in return-on-investment, and how user acquisition worked,” Attias mentioned. “We understood that something needed to be changed. So we started to look at the brand activity inside mobile games, and that became our main focus as a company.”
One of the issues that may assist with cellular connectivity and the smoothness of operating adverts is 5G networking.
“That will help us stream video ads at better quality,” Attias mentioned.