Privitar, a U.Ok. startup that helps firms embed privateness safety into their knowledge tasks, has raised $80 million in a sequence C spherical of funding led by Warburg Pincus, with participation from Accel, Partech, IQ Capital, Salesforce Ventures, and ABN AMRO Ventures.

Founded in 2014, London-based Privitar allows firms to extract worth from knowledge with out compromising their prospects’ privateness and confidentiality. The platform is all about permitting firms to leverage giant, delicate knowledge units whereas adhering to laws and moral knowledge rules.

For instance, Privitar can embed invisible watermarks into protected knowledge in order that if any of the information is distributed with out authorization it may be simply tracked again to the accountable social gathering. Privitar additionally presents privateness engineering instruments for de-identification, taking into consideration the context during which the information shall be accessed. For instance, firms could wish to management which workers or third events have entry to particular knowledge and guarantee they will’t entry different knowledge units that might be utilized in a “linkage attack” (when anonymized knowledge from a number of knowledge units is mixed to re-identify people).


The rising variety of knowledge privateness laws, similar to Europe’s General Data Protection Regulation (GDPR) and California’s CCPA, which got here into impact earlier this yr, have been a boon for privacy-focused startups. Back in July, InCountry raised $15 million to assist multinational firms adjust to knowledge residency laws, whereas Very Good Security raised $35 million to assist monetary and well being care service suppliers defend their prospects’ knowledge.

Privitar’s newest elevate comes lower than a yr after it closed a $40 million funding spherical, and its recent money injection is additional proof that buyers proceed to see privateness as a profitable enterprise. The firm mentioned it is going to use its newest funding to increase its platform capabilities, rent throughout its numerous departments, and concentrate on rising its presence in worldwide markets.

Privitar raises $80 million to let companies use big data without compromising privacy

Privitar now claims 140 workers, unfold throughout its hubs in London, Boston, Austin, Singapore, and Warsaw. It counts some large names amongst its prospects, together with the U.K.’s National Health Service (NHS).

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