Scopely has acquired recreation improvement studio PierPlay, the maker of the not too long ago launched Scrabble Go cellular phrase recreation.

The deal follows a sample the place Scopely companions with an exterior recreation studio, launches a recreation, after which acquires the studio if the sport is especially profitable. That’s what occurred in 2019 when Scopely purchased Digit Game Studios, maker of its profitable Star Trek: Fleet Command cellular recreation. The value of the PierPlay deal was not disclosed.

The deal additionally reveals that Scopely is on an acquisition binge. Los Angeles-based Scopley constructed a conflict chest with $400 million raised previously six months. The firm additionally acquired FoxNext Games, the maker of Marvel Strike Force, and that helped the corporate grow to be a top-five U.S. cellular video games writer, in response to perception and analytics agency App Annie.

PierPlay has been Scopely’s associate since 2016, collaborating on the phrase recreation Scrabble Go. The recreation, launched final month, rapidly turned the largest phrase recreation launch ever because the No. 1 most-downloaded phrase recreation on this planet. More than 2.5 million individuals are taking part in each day, with the common session lasting over 100 minutes per day.

GamesBeat Summit 2020 Online | Live Now, Upgrade your pass for networking and speaker Q&A.

Scopely stated the sport’s success additional highlights Scopely’s potential to enter new recreation genres, additional increasing the corporate’s portfolio.

“Acquiring developers that we work with is a big part of our studio ecosystem strategy,” stated Tim O’Brien, chief income officer at Scopely, in an interview with GamesBeat. “We met them in 2016 as they were rolling out of Playtika and their Bingo Blitz game. We knew we could get the Scrabble license and they thought it would be amazing to work on. We thought it was a good fit and funded them from day one.”

O’Brien stated Scopely has been more than happy with the sport, which stayed in testing for a really very long time for a cellular recreation. It took about 2.5 years to finish the title.

Some Scrabble followers, significantly those who played the prior Electronic Arts game, have voiced their displeasure with the brand new recreation. But O’Brien stated the retention numbers for the sport are the very best Scopely has ever seen and the sport has a excessive 4.5 out of 5-stars score. And he stated that the corporate can be including updates that may handle the loudest considerations of the core followers.

“They will be able to get a very core Scrabble experience,” he stated.

PierPlay cofounder and CEO Lorenzo Nuvoletta will proceed to handle the sport studio, which can mix forces with different recreation makers within the Scopely ecosystem to tackle much more initiatives collectively. Prior to PierPlay, Nuvoletta held positions throughout the video games trade at many corporations together with Playtika and King.

Scopely acquires Scrabble Go developer PierPlay

Above: Scrabble Go has 2.5 million gamers day by day.

Image Credit: Scopely

Nuvoletta stated in an announcement the partnership with Scopely has been collaborative and rewarding. He stated the success of Scrabble Go has been wonderful and he appears ahead to tackling extra thrilling initiatives within the improvement slate.

PierPlay was based in 2016 by a gaggle of recreation makers who created Playtika’s Bingo Blitz (previously Buffalo Studios). The group determined to tackle a brand new, social PvP journey — first partnering with Scopely on the Scrabble mental property. The PierPlay crew will proceed to construct Scopely’s informal slate, now targeted on an unannounced product. A Barcelona-based Scopely Studio will proceed to ship new experiences for Scrabble Go.

In Scopely’s studio ecosystem, recreation groups can embrace inner Scopely Studios, similar to Digit, FoxNext Games, and now PierPlay, and/or exterior associate studios, which at present span seven nations. Yahtzee With Buddies has surpassed $500 million in lifetime income. Scopely now has greater than 800 full-time staff.

Scopely has seen massive development over the previous 12 months, thanks partially to the success of Star Trek: Fleet Command, which is producing $100 million a 12 months. PierPlay has 25 staff and it’s increasing.