SILICON VALLEY, Calif.–(BUSINESS WIRE)–April 30, 2020–

Yamaha Motor Ventures & Laboratory Silicon Valley (“YMVSV”), the strategic enterprise growth and funding arm of Yamaha Motor Co., Ltd. (“YMC”) (Tokyo: 7272), right this moment introduced it co-led a $3.Three million seed funding spherical for Strella Biotechnology (Strella Biotech), an early stage agriculture expertise staff. Strella Biotech brings shelf life visibility to the recent produce provide chain. The Company’s expertise combines novel IoT biosensors with actionable insights to maximise freshness and scale back spoilage of fruit. Leveraging the USD $100 million Yamaha Motor Exploratory Fund (the “Fund”), the Strella Biotech funding is the most recent in YMVSV’s portfolio of ag tech enterprises targeted on technological options to meals provide chain challenges.

“Yamaha Motor remains keenly interested in teams applying innovative approaches to improving quality and increasing efficiency within the global food supply chain,” stated Nolan Paul, Partner and Global Ag Tech Lead for YMVSV. “Strella Biotechnology takes on the real-world challenge of food waste in a simple, yet sophisticated, technological approach that is already making a difference in delivering more, higher quality produce to consumers.”

The oversubscribed seed funding spherical for Strella Biotech co-led by YMVSV and Catapult Ventures raised a complete $3.Three million U.S. with further investments from Union Labs, Mark Cuban Red & Blue Ventures, and provide chain pioneer Art Mesher. The funding will help the corporate’s product enlargement into the retail distribution market, refining its expertise for on-pallet sensing to permit information streaming all through transportation to make sure higher product choice by distributors and product high quality at supply to grocery shops. To date, Strella has monitored almost 150 million fruits within the packing phase of the availability chain, the place some fruits are saved for as much as a 12 months to accommodate for demand. Fruit packers use Strella expertise to foretell fruit maturation in storage and schedule shipments to retailers, leading to diminished meals spoilage.

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“This is an incredibly exciting time in the lifecycle of Strella Biotech and to have Yamaha Motor Ventures as a partner to help deliver our food waste solution to the global market is very validating,” stated Katherine Sizov, CEO of Strella Biotechnology. “Gaining access to both funding and expertise from Yamaha will help us scale and evolve our ethylene-sensing IP and we look forward to our path forward together.”

About Strella Biotechnology

Taking on the problem of $1 trillion in world meals waste, Strella Biotechnology offers actionable information to optimize the recent produce provide chain. With proprietary biosensor expertise fueled by Internet-of-Things capabilities, Strella Biotech affords a data-driven strategy to making sure fruit high quality all through each phase of the availability chain. Strella Biotech is working to assist produce corporations improve their margins and reduce shrink by offering dynamic shelf life predictions. Strella Biotechnology is dedicated to supporting decrease carbon emissions from the recent produce trade and rising sustainability for a more healthy planet.

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About Yamaha Motor Ventures & Laboratory Silicon Valley

Yamaha Motor Ventures & Laboratory Silicon Valley is a wholly-owned subsidiary of YMC. Founded in 2015 in help of YMC’s long-term objective to contribute to society via enterprise, YMVSV manages the Yamaha Motor Exploratory Fund, a USD $100 million funding fund with a 10-year lifecycle targeted on seed to Series B investments. Headquartered within the dwelling of innovation, Silicon Valley, Calif., YMVSV affords a wealth of enterprise growth sources to startup corporations to drive innovation ahead within the fields of mobility, sustainability, robotics, meals and agriculture, well being and wellness, and aviation.

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Yamaha Motor Ventures Co-Leads Seed Funding Round for Food Supply Chain Technology Startup Strella Biotechnology

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Lisa Spicer
For Yamaha Motor Ventures & Laboratory Silicon Valley
[email protected]