Geoff Keighley, the organizer of The Game Awards, is saying the Summer Game Fest at the moment. It’s a four-month-long season of recreation trade information occasions from the highest platforms and recreation publishers.
The new pageant will likely be an alternative to the now-canceled Electronic Entertainment Expo (E3), and it is going to be organized round a web-based hub for bulletins from May to August. One of the large occasions will embody content material associated to the May 7 information for the Xbox Series X, and it’ll culminate with Keighley’s broadcast of opening evening for the now all-digital Gamescom.
Major recreation firms taking part embody 2K, Activision Publishing, Bandai Namco Entertainment, Bethesda, Blizzard Entertainment, Bungie, CD Projekt Red, Digital Extremes, Electronic Arts, Microsoft (extra particulars coming subsequent week), Private Division, Riot Games, Sony Interactive Entertainment, Steam, Square Enix, and Warner Bros. Interactive Entertainment.
Even earlier than the pandemic took down E3, Keighley stated in February that he was skipping this 12 months’s present, as he didn’t agree with its route and was heartbroken when Sony determined to drop out of the large present, which usually takes place in June in Los Angeles annually.
To fill that void, Keighley will use the Summer Game Fest to collect information, help in-game occasions, launch playable content material and demos of choose titles, and unveil different surprises, Keighley stated in an interview with GamesBeat.
“E3 was a singular week, but now that things are digital, we can pull everything together into a season from May through August for video game events,” Keighley stated. “I found every game company scattered away from E3, but everyone wanted some unifying principle to pull the industry together. I felt the need for it and came up with this idea and talked to everyone. It’s a great way to let fans know what is going to be out there.”
Keighley stated he’s funding the Summer Game Fest himself as a nonprofit effort to assist the sport trade. He described it as a free, international, utterly digital pageant, and a prototype for the longer term in case we’re caught with all-digital occasions for a very long time.
“We will layer on top of it the idea of playable demos and content that you’ll be able to download as part of this, taking all of the best aspects of a consumer trade show but fully digitizing it,” he stated. “We’re going to do a bunch of in-game events and other things that encourage people to engage with games over the summer. It’s all free, and you can do it from home. This is like the New World Order.”
The fest isn’t a singular present, however an entire season for occasions. Specific occasion particulars and occasions will likely be shared by every particular person recreation platform and writer. We’ll see others, like IGN’s summer time occasion and GameSpot’s.
“We’re not trying to compete with publisher events, but we’re trying to amplify them,” Keighley stated. “They create their own event, but we’ll amplify it with our website, which is like a hub for the events. The finale will be the Gamescom show that I do.”
Above: Geoff Keighley on the Dice Summit in February 2020.
By spreading it out throughout the summer time, extra video games will get seen than at E3, the place there’s a lot taking place that it’s simple to overlook stuff, Keighley stated.
“I think there will still be a center of gravity in June and July with big announcements, but it just isn’t going to line up in one week,” Keighley stated.
Specific recreation content material will range by platform. The Steam Game Festival: Summer Edition will run June 9 to June 14, with different platform dates to be introduced. With that form of occasion, Keighley will add supporting programming that may add context or drill deeper on the bulletins that occur there. Because the occasion is digital, Keighley stated, “I don’t have to build a multimillion-dollar stage.”
Programming that is part of the Summer Game Fest will air on main streaming platforms, together with writer owned and operated channels on Facebook, Mixer, Twitch, Twitter, YouTube Gaming, and extra international shops and media companions.
As a part of Summer Game Fest, Geoff Keighley will produce and host particular pre and submit exhibits for sure flagship reveal occasions, along with producing and internet hosting Gamescom: Opening Night Live on Monday, August 24. Iam8Bit will function producers and curators of further programming to be introduced.
As for The Game Awards, Keighley stated it’ll undoubtedly occur this 12 months, however what kind it takes depends upon how the pandemic performs out. If nobody is allowed to collect, the awards will go digital, however Keighley stated they’ve about 5 totally different contingency plans within the works, relying on what occurs.
“We are going to produce the show this year in December,” he stated. “Ninety-nine percent of our audience is digital around the world. It has been 5,000 people gathering in a physical place. But I am realistic that you have to have backup scenarios.”