AppLovin, a cell advertising firm that additionally owns a sport studio, has made an funding in Sweet Escapes cell sport developer Redemption Games. Terms of the deal weren’t disclosed.

The San Diego area-based Redemption Games is the brainchild of cofounders Michael Witz and Dan Lin, who led the crew that designed and developed the chart-topping Cookie Jam (a prime match-Three sport that Jam City revealed), with what it claims is greater than $500 million in lifetime gross sales.

The duo began their firm in 2015. Following a $5 million funding from Supercell in 2018, Redemption Games launched Sweet Escapes in July 2019, and the corporate stated it has change into the fastest-growing puzzle sport within the app retailer. Redemption Games will proceed to function independently with current administration.

AppLovin invests in Sweet Escapes mobile game developer Redemption Games

Above: Redemption Games’ first title is puzzle sport Sweet Escapes.

Image Credit: Redemption Games

“We weren’t sure what to expect when we launched Sweet Escapes in July 2019. We were honestly just focused on launching an amazing game and getting it out in front of players,” stated Redemption Games chief expertise officer Dan Lin in an e-mail. “We’ve seen more success with Sweet Escapes than we ever thought possible. With AppLovin’s investment, there’s even more potential to scale our game and to launch future games. The AppLovin team consists of more than just business partners — they’re a team we are eager to learn from and we know we will enjoy working and growing with them.”

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Redemption Games joins AppLovin’s world cell gaming ecosystem of associate studios together with PeopleFun, Belka Games, Clipwire Games, Firecraft Studios, and Geewa, in addition to its in-house studio, Lion Games. Palo Alto, California-based AppLovin has been making strategic investments in gaming studios since 2018.

“We continue to grow our investments in 2020, and we are excited to invest in a local, California game studio,” stated AppLovin CEO Adam Foroughi in an e-mail. “Michael and Dan have a proven track record of producing entertaining mobile games and we look forward to supporting the next wave of their success and scaling their presence worldwide.”

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