Activision Blizzard introduced in the present day as a part of its newest earnings report that King’s cellular video games had 273 million month-to-month lively customers in Q1 2020.
King is behind the hit cellular puzzle franchise Candy Crush, which debuted in 2012 with Candy Crush Saga. That free-to-play title nonetheless stays probably the most fashionable cellular video games, and it has three sequels: Candy Crush Soda Saga, Candy Crush Jelly Saga, and Candy Crush Friends Saga.
Activision Blizzard notes that King’s video games noticed extra rounds performed than in any quarter because the writer purchased the studio in 2016 for $5.9 billion. Not solely are lots of people taking part in King’s video games, however they’re taking part in them rather a lot.
For every month within the quarter, King noticed year-over-growth in MAUs. That rocketed to double digit progress in March, which is when a lot of the U.S. adopted shelter-in-place insurance policies.
Bored social distancing practitioners are searching for one thing to do, and most of them have telephones. That makes the free-to-play Candy Crush video games a lovely alternative for leisure. Many folks already had a Candy Crush recreation put in on their telephones, so entry was simple. But the pandemic received’t final ceaselessly, and King might want to discover a strategy to maintain onto these gamers.