(Reuters) – Twitter will check sending customers a immediate once they reply to a tweet utilizing “offensive or hurtful language,” in an effort to scrub up conversations on the social media platform, the corporate said in a tweet on Tuesday.

When customers hit “send” on their reply, they are going to be informed if the phrases of their tweet are much like these in posts which were reported, and requested in the event that they wish to revise it or not.

Twitter has lengthy been below strain to scrub up hateful and abusive content material on its platform, that are policed by customers flagging rule-breaking tweets and by expertise.

“We’re trying to encourage people to rethink their behavior and rethink their language before posting because they often are in the heat of the moment and they might say something they regret,” Sunita Saligram, Twitter’s international head of web site coverage for belief and security, stated in an interview with Reuters.

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Twitter’s insurance policies don’t permit customers to focus on people with slurs, racist or sexist tropes, or degrading content material.

The firm took motion towards virtually 396,000 accounts below its abuse insurance policies and greater than 584,000 accounts below its hateful conduct insurance policies between January and June of final yr, in keeping with its transparency report.

Asked whether or not the experiment would as a substitute give customers a playbook to seek out loopholes in Twitter’s guidelines on offensive language, Saligram stated that it was focused on the majority of rule breakers who will not be repeat offenders.

Twitter stated the experiment, the primary of its form for the corporate, will begin on Tuesday and final at the least just a few weeks. It will run globally however just for English-language tweets.

(Reporting by Elizabeth Culliford)