Sony desires you to know when you’re shopping for considered one of its video games. To be certain that shoppers respect the writer’s first-party efforts, Sony Interactive Entertainment is bringing collectively all of its studios underneath a brand new branding moniker: PlayStation Studios. All of the corporate’s in-house improvement studios will dwell underneath this designation.
This new branding will start showing in PlayStation 5 video games. Sony gained’t have it prepared to look in The Last of Us: Part II or Ghosts of Tsushima on PlayStation 4, although.
As a part of this rollout, Sony launched a brand new animated emblem that it’ll place in video games, trailers, and commercials. If you’ve seen the Marvel Studios animation, then you understand what to anticipate. You can see the PlayStation Studios opening for your self by clicking play on the video above.
“We think this is a good way to let consumers know that, if they see it, then the quality games they’ve come to expect from us are here,” Sony Interactive Entertainment world advertising boss Eric Lempel told GamesIndustry.biz. “And this brand will exist for well-known existing franchises, as well as brand new franchises that we have yet to explore.”
The opening consists of recognizable characters from video games like Uncharted, Horizon Zero Dawn, and Ratchet & Clank.
This additionally represents the newest squeak of reports out of Sony relating to the PlayStation 5. The firm continues to carry many particulars near its chest. And it as an alternative has slowly dripped out data in regards to the DualSense controller and the PS5 brand over the past a number of months.
In that context, this seems like yet one more stopgap on the trail to actual PS5 information. Sony remains to be planning a fair for early June, primarily based on our reporting. So these particulars might are nonetheless probably weeks away.