Home PC News Magic Leap names ex-Microsoft EVP Peggy Johnson as CEO

Magic Leap names ex-Microsoft EVP Peggy Johnson as CEO

Magic Leap, the as soon as high-flying augmented actuality firm that crashed to Earth earlier this 12 months, at the moment introduced former Microsoft government VP Peggy Johnson will exchange departing CEO Rony Abovitz. In a press release, Magic Leap stated Johnson will take the reins on August 1, bringing a “proven track record” of profitable partnerships and transactions to the AR firm, which is searching for to rapidly set up traction within the enterprise market.

A former electrical engineer with the background to deeply perceive the applied sciences she’s overseeing, Johnson has chalked up a long time within the trade. Before her six-year stint at Microsoft, the place she oversaw enterprise improvement, she spent 24 years at Qualcomm, holding a number of management positions, in addition to membership on the corporate’s government committee. Prior to that, she labored on navy electronics for General Electric. She’s at the moment on BlackRock’s board of administrators, and there’s little query her in depth expertise and connections to key {hardware} and software program makers might be an asset to Magic Leap because it struggles to outlive its present disaster.

Magic Leap launched its first AR headset, Magic Leap 1, as a spatial computing platform, full with a wearable pc and wi-fi controller. Initially bought to builders for $2,295, it was rereleased in a largely unchanged shopper model on the identical or increased costs. But the headset reportedly bought solely within the single-digit 1000’s, main the corporate to kill its shopper enterprise in favor of the smaller, deeper-pocketed enterprise AR market. After securing a short lived funding lifeline, founder and CEO Abovitz introduced he would exit the corporate in favor of an unnamed successor who may steer Magic Leap by turbulent waters.

It’s unclear at this level whether or not Johnson will proceed Magic Leap’s present trajectory of growing its personal spatial computing {hardware} and software program or rely extra closely on platforms developed by others. Her current employer Microsoft has its personal competing AR platform, HoloLens, whereas Qualcomm supplies each chips and white-box software program platforms for XR {hardware}. Magic Leap’s reliance on Nvidia’s Tegra X2 for its authentic headset may need led to the product’s excessive value and modular nature throughout a time when different AR builders had been gravitating towards smaller and customarily extra reasonably priced Qualcomm chipsets. Reports have recommended the corporate’s upcoming Magic Leap 2 could wrestle to combine 5G mobile performance inside a meaningfully smaller type issue — a doubtlessly giant obstacle as AR purposes transfer outside after being largely restricted to indoor areas.

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