Home PC News Google vows not to use Fitbit data to target ads

Google vows not to use Fitbit data to target ads

Take the newest VB Survey to share how your organization is implementing AI at this time.

(Reuters) — Alphabet’s Google has supplied to not use well being information of health tracker firm Fitbit to assist it goal advertisements in an try to deal with EU antitrust considerations about its proposed $2.1 billion acquisition, the U.S. tech firm mentioned late on Monday.

The bid, introduced in November final 12 months, would assist Google tackle market chief Apple and Samsung within the fitness-tracking and smart-watch market, alongside others together with Huawei and Xiaomi.

“This deal is about devices, not data. We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising,” Google mentioned in an emailed assertion to Reuters.

Reuters reported final week that such an information pledge might doubtless assist Google safe EU approval for the deal.

With simply 3% of the worldwide wearables market as of the primary quarter of 2020, Fitbit is much behind Apple’s 29.3% share and in addition trails Xiaomi, Samsung and Huawei, in keeping with information from market analysis agency International Data Corp.

While the deal has drawn heavy criticism from privateness advocates on either side of the Atlantic, on considerations that Google might use Fitbit’s trove of well being information to spice up its dominance in internet advertising and search, privateness points don’t fall beneath competitors guidelines.

The European Commission is anticipated to hunt suggestions from rivals and customers earlier than deciding whether or not to approve the deal, demand extra concessions or open a four-month-long investigation if it has severe considerations.

(Reporting by Foo Yun Chee; Editing by Sandra Maler and Leslie Adler)

Most Popular

Windows Grows as Linux Declines a Little in July 2020

While many still believe that Windows is the only desktop operating system that’s worth using, the adoption of Linux has improved substantially in the...

How to change the Default Font in Chrome, Edge, Firefox browser

The Font sort issues loads whereas studying by way of a web page. Some font varieties are tough to learn whereas some are nice....

Canalys: Surging tablet sales offset desktop PC declines in Q2 2020

Ten years in the past, pill computer systems had been marketed because the vanguard of the “post-PC” period, however conventional desktop and pocket book...

Google and Harvard release COVID-19 prediction models

In partnership with the Harvard Global Health Institute, Google at present released the COVID-19 Public Forecasts, a set of fashions that present projections of...

Recent Comments