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Google vows not to use Fitbit data to target ads

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(Reuters) — Alphabet’s Google has supplied to not use well being information of health tracker firm Fitbit to assist it goal advertisements in an try to deal with EU antitrust considerations about its proposed $2.1 billion acquisition, the U.S. tech firm mentioned late on Monday.

The bid, introduced in November final 12 months, would assist Google tackle market chief Apple and Samsung within the fitness-tracking and smart-watch market, alongside others together with Huawei and Xiaomi.

“This deal is about devices, not data. We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising,” Google mentioned in an emailed assertion to Reuters.

Reuters reported final week that such an information pledge might doubtless assist Google safe EU approval for the deal.

With simply 3% of the worldwide wearables market as of the primary quarter of 2020, Fitbit is much behind Apple’s 29.3% share and in addition trails Xiaomi, Samsung and Huawei, in keeping with information from market analysis agency International Data Corp.

While the deal has drawn heavy criticism from privateness advocates on either side of the Atlantic, on considerations that Google might use Fitbit’s trove of well being information to spice up its dominance in internet advertising and search, privateness points don’t fall beneath competitors guidelines.

The European Commission is anticipated to hunt suggestions from rivals and customers earlier than deciding whether or not to approve the deal, demand extra concessions or open a four-month-long investigation if it has severe considerations.

(Reporting by Foo Yun Chee; Editing by Sandra Maler and Leslie Adler)

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