(Reuters) — Google’s $2.1 billion bid for health tracker maker Fitbit will face a full-scale EU antitrust investigation subsequent week, individuals accustomed to the matter stated on Thursday.
Alphabet unit Google this month supplied to not use Fitbit’s well being information to assist it goal advertisements in an try to deal with EU antitrust issues. The opening of a full-scale investigation means that this isn’t ample.
The deal, introduced final November, would see Google compete with market chief Apple and Samsung within the fitness-tracking and smart-watch market, alongside others together with Huawei and Xiaomi.
The European Commission, which can launch the probe following the top of its preliminary assessment on Aug. 4, is predicted to utilize the four-month lengthy investigation to discover in depth using information in healthcare, one of many individuals stated.
The Commission declined to remark. Google reiterated earlier feedback, saying the deal is about gadgets and never information.
“The wearables space is crowded, and we believe the combination of Google and Fitbit’s hardware efforts will increase competition in the sector, benefiting consumers and making the next generation of devices better and more affordable,” a spokeswoman stated.
Google’s information pledge has drawn criticism from healthcare suppliers, wearables rivals and privateness advocates for not addressing their issues that the deal would increase its dominance within the on-line search market and its trove of information.
News company MLex was the primary to report the approaching EU investigation.
(Reporting by Foo Yun Chee; modifying by Jason Neely)