Home PC News EU launches antitrust probe into Google’s $2.1 billion Fitbit bid

EU launches antitrust probe into Google’s $2.1 billion Fitbit bid

(Reuters) — Alphabet unit Google’s bid to tackle Apple and Samsung within the wearable expertise market by shopping for Fitbit hit a hurdle on Tuesday as EU antitrust regulators launched an investigation into the $2.1 billion deal.

The transfer by the European Commission on Tuesday got here regardless of Google’s pledge final month to not use the health tracker’s knowledge for promoting functions in a bid to deal with competitors issues.

The EU antitrust enforcer mentioned the deal would additional entrench Google’s dominance in internet advertising and that Google’s knowledge pledge was inadequate to allay its worries.

“The data collected via wrist-worn wearable devices appears, at this stage of the Commission’s review of the transaction, to be an important advantage in the online advertising markets,” the Commission mentioned.

It mentioned the deal would give Google an information benefit in personalizing adverts by way of its search engine and shows on web pages, making it tough for rivals to compete, and in the end end in greater costs for advertisers and publishers.

The Commission will determine by Dec. 9 whether or not to clear or block the deal.

Most Popular

Sphero spinout Company Six launches throwable, video-streaming wheeled drone for first responders

In May, Sphero, the decade-old Colorado-based company best known for its programmable robots, announced Company Six (CO6), a spinoff focused on commercializing intelligence robots...

3 tech execs on how advanced degrees changed their lives 

Presented by the University of Missouri If 2020 had a word of the year, it would be “pivot.” Thanks to a pandemic and the resulting...

Leyline rewards good deeds with gift cards and in-game items

2020 has been a hard time for many, but the video game industry has managed to thrive. Now, a new nonprofit is looking to...

Hermitage creator Arrowiz partners with Tencent for next game

Arrowiz, maker of Hermitage Strange Case Files, has partnered with Tencent and a major Western publisher for its next game. The Shanghai-based Arrowiz said that...

Recent Comments