WordPress.com’s mum or dad firm Automattic is as we speak launching a group communication and collaboration product that has served because the “foundation of Automattic’s distributed work model” for greater than a decade.
Automattic invested in telecommuting lengthy earlier than working from dwelling turned the new normal for a pandemic-ravaged international workforce. Since its inception in 2005, Automattic has targeted on distant working, and as we speak its merchandise give greater than 1,200 workers in 77 international locations full autonomy to work from wherever they please. But this degree of distribution requires the best instruments and applied sciences to make sure staff can collaborate throughout borders and time zones, which is why Automattic has relied on third-party merchandise, equivalent to Slack and Zoom.
However, the corporate has more and more used its decade-plus distributed workforce expertise to develop its personal instruments, together with a productiveness suite known as Happy Tools that it now sells to companies for $5 per thirty days. Automattic additionally created a platform known as P2, which it has used internally for more than a decade as a blog-style dialog conduit for asynchronous communications.
Since 2008, P2 has additionally been available as a theme anybody can combine into their blogs, however this selection hasn’t been up to date in over 4 years.
P2 is now arriving as a completely standalone product that’s designed for groups of all sizes. Powered by WordPress.com, P2 is available on the web and thru the WordPress cell app on Android and iOS. It’s versatile when it comes to use instances — considerably like an organization intranet or Reddit-style discussion board in that it makes an attempt to “move teams and organizations away from siloed email inboxes.”
Anyone can create a threaded dialogue across the newest firm merchandise, new tasks on the horizon, group outings, and every little thing in between.
P2s might be arrange for personal inside group discussions or open conversations with prospects and companions. Users can simply swap between P2s from inside their WordPress.com account — every P2 has its personal distinctive URL, just like any commonplace WordPress.com weblog.
The launch was largely pushed by the sudden international shift to distant work, based on Automattic, which stated it has seen “an influx of interest in its distributed work best practices” prior to now few months.
There’s no scarcity of group collaboration instruments on the market, after all, with the likes of Slack and Microsoft Teams already utilized by hundreds of thousands world wide. P2 is constructed with the distributed workforce in thoughts and focuses on asynchronous communication that allows groups to work collectively throughout time zones. Like Slack, it will also be used for real-time communications, because it helps messaging and @mentions and customers can obtain alerts and notifications if somebody tags them in a submit. So what units it other than the group?
P2 is basically constructed as a companion platform to real-time communication instruments like Slack. It’s designed to deal with longer-form discussions that aren’t as time-sensitive, leaving the opposite real-time platforms to deal with the day-to-day workplace chatter.
“Slack tends to be noisy, with lots of watercooler conversations mixed in with weighty topics,” defined Jon Burke, who led the P2 product launch for Automattic. “As a result, it can be tough to find something you need using search or scroll back. P2 is where we show our work and often is where routines happen and decisions are made. For example, every team posts regular Thursday updates and important HR policy updates, product release documentation, and other key updates are shared in P2. An important HR update could easily be overlooked in Slack.”
Moreover, P2 is an open platform constructed on WordPress, so content material might be simply exported to be used anyplace else. And as a result of P2 is constructed on WordPress, its feel and look could be very completely different from most enterprise-focused collaboration instruments — it’s extra visually interesting, like a weblog. This additionally means P2 can be utilized by any “team” on the market, together with sports activities golf equipment, colleges, or families to organize holidays or weddings.
P2 is out there now in open beta for anybody to make use of, and Automattic plans to maintain the platform free for everybody — nonetheless, will probably be including premium choices sooner or later. The present P2 theme will even nonetheless be supported for many who use it.