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StreetLight Data raises $15 million to bring big data analytics to city transport

StreetLight Data, a giant knowledge platform that helps cities unlock mobility insights from location knowledge from smartphone apps, has raised $15 million in a collection D spherical of funding.

The increase comes as cities around the globe are having to adapt to social distancing measures that require shifts in transportation — bikes over buses, for instance.

Big knowledge

Founded in 2012, San Francisco-based StreetLight Data works with an aggregator referred to as Cuebiq, which collects anonymized location knowledge from lots of of apps, together with climate and courting apps, put in on thousands and thousands of smartphones in North America. Cuebiq packages this inside an SDK that can be utilized by third-party platforms to create new apps and companies.

StreetLight Data applies its machine studying algorithms to this knowledge to determine issues like how individuals journey by means of cities, what transportation they use, and which occasions and days are busiest. This may assist cities with city planning initiatives — informing which neighborhoods want new bus stops or the place a street must be constructed. As of final 12 months, StreetLight knowledge also can measure bicycle and foot site visitors, which is especially pertinent in gentle of present transport patterns in most cities.

“Planners across the country are using StreetLights bicycle metrics to identify safe bicycle infrastructure opportunities in areas seeing increased bike activity,” StreetLight Data CEO Laura Schewel informed VentureBeat.

StreetLight Data: Insights

Above: StreetLight Data: Bike site visitors patterns

StreetLight Data is certainly one of various corporations meshing huge knowledge with machine studying to assist cities glean “hidden” details about residents. Just yesterday, Israeli startup Zencity raised $13.5 million from a slew of notable backers, together with Microsoft’s M12 and Salesforce, to mixture real-time neighborhood suggestions from unstructured knowledge sources akin to social networks, information web sites, and phone hotlines.

Partnerships

StreetLight Data had beforehand raised round $29 million, together with a $10 million tranche two years in the past. With one other $15 million within the financial institution, the corporate is well-positioned to construct on its current partnerships with municipalities throughout the U.S. as they launch packages to facilitate “a new level of travel volatility” led to by COVID-19.

“We have seen an increase in demand for StreetLight products that help transportation planners understand ‘normal conditions’ for long-term planning, COVID-impacted travel patterns to help ensure transportation services are available where the demand is, as well as a doubling and tripling of demand for education and webinars related to managing transportation — and transportation budgets — through the pandemic,” Schewel added.

Quite a few public our bodies and academic establishments have turned to StreetLight Data’s platform for COVID-19-specific initiatives. For instance, the Los Angeles Department of Transportation used StreetLight’s mobility and demographic data to determine a few of the “social equity challenges” COVID-19 raises in Los Angeles to raised handle transportation companies through the pandemic.

Elsewhere, Houston’s Rice University used StreetLight data to attract correlations between the elevated site visitors following lockdown and a surge of COVID-19 infections.

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