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Annex Cloud Listed as Pure Play Loyalty Solution Vendor in 2020 Gartner Market Guide for Loyalty Management

Annex Cloud additionally Featured as a Gartner Cool Vendor and Referenced in Gartner Multichannel Marketing Hub (MMH) Magic Quadrant with SAP

LOS ANGELES–(BUSINESS WIRE)–August 19, 2020–

Annex Cloud, a technical options supplier of superior customized and experiential buyer retention and loyalty options to companies in each B2B and B2C, introduced their inclusion within the 2020 Gartner Market Guide for Loyalty Management. The report reveals that CMO’s are growing budgets for loyalty and that 64% plan to extend their funding within the subsequent fiscal yr. This is important in that loyalty has been a modest advertising funds merchandise when it comes to total advertising spend in line with Gartner.

“According to a Catalina Marketing and CMO Council joint study of 32 million consumers and 685 brands, brands lost 52% of their ‘High Loyals’ either to switching or defection during the last great recession of 2008,” says Jeff Herrera, Chief Marketing Officer and Head of Partnerships at Annex Cloud. “We think it is essential for businesses to invest in personalized and experiential loyalty solutions so they can retain their most valuable and profitable customers.”

Annex Cloud was additionally featured as Gartner Cool Vendor and referenced within the 2020 Gartner Multichannel Marketing Hub (MMH) with SAP. Annex Cloud has pre-built loyalty integrations with SAP, Episerver, Salesforce, Magento/Adobe, Oracle Netsuite, Big Commerce, Shopify Plus, Worldpay and Adyen.

The Annex Cloud superior buyer retention and loyalty resolution has set the usual for brand new age loyalty with a extremely configurable rewards, membership, personalization, analytics and segmentation loyalty platform. “It’s a real honor to be referenced by Gartner in the 2020 Market Guide for Loyalty Management, MMH and especially as a Cool Vendor for Loyalty Management,” says Al Lalani, Co-Founder and Chief Strategist at Annex Cloud. “We have made considerable investments in our customer retention and loyalty product so that our enterprise clients in both B2B and B2C can realize significant gains in average order value (AOV), frequency of purchase (FOP), accelerated revenue growth and, most importantly, customer retention.”

For extra data on Annex Cloud, please go to annexcloud.com.

About Annex Cloud

Annex Cloud supplies companies in each B2B and B2C with superior customized and experiential buyer retention and loyalty options that features native receipt scanning (NRS) and designed to maximise common order worth (AOV), frequency of buy (FOP), buyer retention and speed up income progress.

Since 2010, Annex Cloud has supplied greater than 250 main manufacturers and retailers, together with Henry Schein, Toyota, Philip Morris International, Shaklee, Isagenix, Nu Skin, Sugarfina, TaylorMade Golf, Bed Bath & Beyond, Dooney & Burke, MacKenzie-Childs, e.l.f. Cosmetics, and so on. with the power to have interaction tens of thousands and thousands of their prospects one-to-one at scale.

Mike Gannon
Sr. Marketing Manager
[email protected]
866.802.8806 ext.715

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